LINN

Linn Products are a genuine Scottish success story, they’ve been making some of the best hi-fi equipment in the world since they were founded in the 1970s.

At Frame Digital I had the privilege of winning and spearheading a number of projects with them. The first project was to evolve Linn's new ‘Just Listen’ brand positioning into a best-in-class website and bring together their blog, forum, music store and product websites at linn.co.uk.

Being in the business of product development, Linn were keen to take an agile approach to the project and so we identified high level milestones and split the project into two week sprints which also served as stakeholder reviews.

Through a series of customer and UX workshops, we crafted every aspect and detail of the site together, building a narrative that told the story of Linn and their love of music.