A creative concept for The Hydro Club App
An on going relationship with the SECC resulted in a brief to develop an experience for The Hydro Club - a premium ‘members only’ club at The SSE Hydro.
Our creative strategy was ‘frictionless’ and my ambition was to ensure that the Hydro Club experience (both on and offline) was as smooth as possible from start to finish.
The mobile app concept featured an on-boarding process to support a seemless setup experience for users. Push notification services would suggest events and rewards based on the type of gigs you attended. The idea was that users would barely have to lift a finger after the initial setup process.
To embody and emphasise this creative ambition we proposed the distribution of NFC chip based cards for seemless entry and payment, tied to a reward scheme.
