The SSE Hydro attracts millions of visitors each year, positioning it as one of the busiest entertainment arenas in the world alongside iconic venues like Madison Square Garden.
While at Frame Digital, during the the branding project and launch campaign, I lead the planning, design and build of thessehydro.com.
The main role of the website is to feature events at The Hydro and drive sales through the Ticketing engine, so we designed an events API to give us access to artist and event details from the booking engine to manipulate and feature throughout pages on the site.
Other site features include content managed interactive 3D floor plans and custom widgets for partners including a 'countdown to gig' widget for Raymond Weil and a ticketing widget for Scotrail.
An on going relationship with the SECC resulted in a brief to develop an experience for The Hydro Club - a premium ‘members only’ club at The SSE Hydro.
Our creative strategy was ‘frictionless’ and my ambition was to ensure that the Hydro Club experience (both on and offline) was as smooth as possible from start to finish.
The mobile app concept featured an on-boarding process to support a seemless setup experience for users. Push notification services would suggest events and rewards based on the type of gigs you attended. The idea was that users would barely have to lift a finger after the initial setup process.
To embody and emphasise this creative ambition we proposed the distribution of NFC chip based cards for seemless entry and payment, tied to a reward scheme.